Brand
Nutrafol
Nutrafol remains one of the strongest brands in the hair growth and hair wellness category in 2026. The brand identifies itself as the #1 dermatologist-recommended hair growth supplement brand in the U.S., based on an IQVIA…
Nutrafol remains one of the strongest brands in the hair growth and hair wellness category in 2026. The brand identifies itself as the #1 dermatologist-recommended hair growth supplement brand in the U.S., based on an IQVIA ProVoice survey for the 12 months ending March 31, 2026. It has also received the #1 ranking in U.S. News & World Report's "Best Vitamins for Hair Growth" category for the third consecutive year. In 2026, Nutrafol expanded its scientific positioning with a new peer-reviewed six-month clinical study published in Dermatology and Therapy, reporting significant improvements in hair growth rate, hair count, and scalp coverage among women using Nutrafol Hair Growth Nutraceuticals. The brand now reports 26 completed clinical studies and continues to invest heavily in clinical research, ingredient science, and personalized hair wellness.
Trend evidence
Nutrafol is strongly associated with the growing Hair Growth, Beauty-from-Within, Wellness, and Women's Hair Health trends. Its positioning combines nutraceuticals, clinical research, dermatologist recommendations, life-stage personalization, and whole-body wellness. The brand's 2026 clinical research further strengthens its relevance to the hair-growth category. Nutrafol's latest six-month study involved 180 women aged 18–70 and found hair growth rates 19%–37% faster compared with baseline, alongside improvements in actively growing hairs and scalp coverage. The brand also received the #1 "Best Vitamins for Hair Growth" ranking from U.S. News & World Report for the third consecutive year.
https://nutrafol.com/our/brand/about/press/peerclinicalstudy2026/
History
Nutrafol was founded with a science-driven, whole-body approach to hair health. Co-founder Dr. Sophia Kogan, M.D. developed the concept after experiencing stress-related hair shedding during medical school and residency. Since launching in 2016, Nutrafol has focused on clinically tested, physician-formulated, drug-free hair growth nutraceuticals designed around different life stages, lifestyles, and root causes of hair thinning. The brand has expanded its portfolio across women, men, postpartum, menopause, hair serums, and skin health, and was acquired by Unilever in 2022. Nutrafol has become a leading name in the hair wellness and beauty-from-within category.
Lines
Nutrafol Women's Balance Hair Growth Nutraceutical
Positioning
Hair Care — United States. Hair-growth nutraceuticals and beauty-from-within / hair wellness; Unilever-owned since 2022.
