Medicube’s Viral $21 Hair Brush Hits $2.51 Million on TikTok Shop

Medicube’s Hair Brush Breaks into the Top Three

The Ribbon Cherry Glass Hair Brush was a new entry in the September US product rankings. Its reported $2.51 million GMV and 119,452 units sold made it one of the period’s standout products.

The accessible price point is notable. At around $21, the brush costs less than many prestige beauty products, potentially making it an easier add-on purchase for consumers already familiar with the brand.

The product’s ribbon-and-cherry design also gives it a distinctive visual identity. In social commerce, accessories that are easy to demonstrate and recognizable in short-form video can offer creators a straightforward way to show the product in use.

However, the reported figures measure estimated marketplace GMV and units sold during the reporting period. They do not represent Medicube’s net revenue or profit.

From Skincare to Hair Accessories

Medicube is best known internationally for its skincare products and beauty devices, particularly products associated with the Korean glass-skin trend. The hair brush represents an expansion into a different part of consumers’ beauty routines.

This is not simply a story about a skincare brand selling an unrelated accessory. It illustrates how an established beauty name may use existing brand awareness to introduce products in adjacent categories.

The strategy can also widen the ways consumers encounter a brand. Someone searching for skincare may already know Medicube, while another shopper might discover the company through a hair accessory featured in a TikTok video.

The brush’s September performance suggests that brand recognition, product design, price and social-commerce distribution can work together. One month of sales, however, is not enough to establish whether demand will continue at the same level.

A Broader TikTok Shop Performance

The hair brush was not Medicube’s only strong product in the September report. Its Smooth & Clear Body Care Set ranked No. 1 among the tracked US products, with approximately $4.64 million in GMV and 64,260 units sold.

The brand also placed another product, the Gatekeeping My Real Age Set, in the US top 10. Together, these results show Medicube appearing across skincare-adjacent categories rather than relying on a single product type.

The wider brand figures also improved in September. Medicube’s US TikTok Shop GMV increased from $14.86 million in August to $17.24 million in September, a month-over-month rise of approximately 16%.

These figures are based on Z Media’s tracking of TikTok Shop performance using Cruva marketplace data. They should be understood as third-party marketplace estimates, not audited company financial results.

Why the Launch Matters for Beauty Brands

Medicube’s hair brush offers three lessons for brands considering category expansion.

First, adjacent categories can create new entry points. Hair accessories and body care products can reach consumers whose interests extend beyond a brand’s core skincare range.

Second, price can support product discovery. A product priced around $21 may be more accessible to shoppers who are curious about a brand but are not ready to buy a more expensive skincare device or product set.

Third, products need a clear social-commerce story. A distinctive design and an easy-to-demonstrate function can help a product stand out in short-form video feeds. These features may support discovery, although the available sales data alone cannot prove which factor drove purchases.

For brands seeking growth on TikTok Shop, the lesson is not that every viral accessory will become a bestseller. It is that established brand recognition can create an opportunity to test new categories, provided the product has a clear reason to appeal to shoppers.

Can Medicube Sustain the Momentum?

The next question is whether the Ribbon Cherry Glass Hair Brush can maintain sales after its September debut. Future monthly rankings, sales estimates, customer reviews and the performance of other haircare accessories will help show whether it has lasting demand or was primarily a launch-period hit.

For now, the brush is a notable example of a K-beauty brand extending its reach beyond skincare. Medicube’s September results suggest that, on TikTok Shop, a beauty brand’s growth story may increasingly involve the wider routine around its core products—not just the next serum or cream.

Source: Z Media, TikTok Shop Index: October 2026 (Third Edition), published October 21, 2026. The report covers September 1–30, 2026, and uses Cruva marketplace data.

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