Brand
NYX Professional Makeup
Selected for the 2026 Hot Brands database based on creatoriq july 2026 cosmetics/social emv, current hero-product visibility, and sustained consumer/creator attention.
NYX was founded in Los Angeles as an accessible professional-style makeup brand. It later joined L'Oréal and became especially influential through digital creators, bold color and affordable trend-led products.
History
NYX was founded in Los Angeles as an accessible professional-style makeup brand. It later joined L'Oréal and became especially influential through digital creators, bold color and affordable trend-led products.
Lines
Butter Gloss
Positioning
Makeup — United States