Brand
Maybelline New York
Selected for the 2026 Hot Brands database based on creatoriq july 2026 cosmetics/social emv, current hero-product visibility, and sustained consumer/creator attention.
Maybelline traces its roots to early 20th-century eye makeup and developed into one of the world's largest mass-market cosmetics brands, combining accessible pricing with frequent trend-led launches.
History
Maybelline traces its roots to early 20th-century eye makeup and developed into one of the world's largest mass-market cosmetics brands, combining accessible pricing with frequent trend-led launches.
Lines
Lash Sensational Sky High Mascara
Positioning
Makeup — United States