Brand
Rhode
Selected for the 2026 Hot Brands database based on creatoriq july 2026 cosmetics/social emv, current hero-product visibility, and sustained consumer/creator attention.
Founded by Hailey Bieber, Rhode launched as a tightly edited skincare brand focused on barrier care and peptide-led essentials. It rapidly expanded through social media and later moved into color cosmetics.
History
Founded by Hailey Bieber, Rhode launched as a tightly edited skincare brand focused on barrier care and peptide-led essentials. It rapidly expanded through social media and later moved into color cosmetics.
Lines
Peptide Lip Treatment
Positioning
Skincare / Makeup — United States
