Brand
Sol de Janeiro
Selected for the 2026 Hot Brands database based on creatoriq july 2026 skincare/social emv, current hero-product visibility, and sustained consumer/creator attention.
Sol de Janeiro built its identity around Brazilian-inspired body care, sensorial textures and gourmand fragrance. Its Bum Bum Cream and Cheirosa mists turned the brand into a global social-media phenomenon.
History
Sol de Janeiro built its identity around Brazilian-inspired body care, sensorial textures and gourmand fragrance. Its Bum Bum Cream and Cheirosa mists turned the brand into a global social-media phenomenon.
Lines
Brazilian Bum Bum Cream
Positioning
Body Care / Fragrance — United States / Brazil-inspired
