Brand
The Ordinary
Selected for the 2026 Hot Brands database based on creatoriq july 2026 skincare/social emv, current hero-product visibility, and sustained consumer/creator attention.
The Ordinary disrupted prestige skincare with transparent ingredient naming, clinical-looking packaging and unusually accessible prices. Its single-active approach helped popularize ingredients such as niacinamide and exfoliating acids.
History
The Ordinary disrupted prestige skincare with transparent ingredient naming, clinical-looking packaging and unusually accessible prices. Its single-active approach helped popularize ingredients such as niacinamide and exfoliating acids.
Lines
Niacinamide 10% + Zinc 1%
Positioning
Skincare — Canada
