Brand
Beauty of Joseon
Selected for the 2026 Hot Brands database based on creatoriq july 2026 skincare/social emv, current hero-product visibility, and sustained consumer/creator attention.
Beauty of Joseon blends Korean traditional ingredient stories with modern skincare formulation. Its lightweight Relief Sun became an international breakout product and a symbol of the global Korean sunscreen boom.
History
Beauty of Joseon blends Korean traditional ingredient stories with modern skincare formulation. Its lightweight Relief Sun became an international breakout product and a symbol of the global Korean sunscreen boom.
Lines
Relief Sun
Positioning
K-Beauty Skincare — South Korea
