Brand
Sulwhasoo
Selected for the 2026 Hot Brands database based on allure 2026 k-beauty editorial momentum, current hero-product visibility, and sustained consumer/creator attention.
Sulwhasoo is Amorepacific's luxury Korean skincare house, combining traditional herbal concepts with modern research. Its First Care Activating Serum is the brand's signature global product.
History
Sulwhasoo is Amorepacific's luxury Korean skincare house, combining traditional herbal concepts with modern research. Its First Care Activating Serum is the brand's signature global product.
Lines
First Care Activating Serum
Positioning
Luxury K-Beauty — South Korea