Brand
Glow Recipe
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Glow Recipe was founded by Sarah Lee and Christine Chang after careers in Korean beauty. Fruit-forward formulas, colorful packaging and social-first education turned it into a major prestige skincare brand.
History
Glow Recipe was founded by Sarah Lee and Christine Chang after careers in Korean beauty. Fruit-forward formulas, colorful packaging and social-first education turned it into a major prestige skincare brand.
Lines
Watermelon Glow Niacinamide Dew Drops
Positioning
Skincare — United States / K-Beauty-inspired