Brand
Fenty Beauty
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Rihanna launched Fenty Beauty with an unusually broad foundation shade range that helped accelerate industry-wide expectations for inclusivity. The brand remains influential in complexion, lip and color cosmetics.
History
Rihanna launched Fenty Beauty with an unusually broad foundation shade range that helped accelerate industry-wide expectations for inclusivity. The brand remains influential in complexion, lip and color cosmetics.
Lines
Gloss Bomb Universal Lip Luminizer
Positioning
Makeup — United States
