Brand
Milk Makeup
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Milk Makeup emerged from New York creative studio Milk with portable, multifunctional cosmetics. Stick formats, bold branding and Hydro Grip primer helped build its modern prestige identity.
History
Milk Makeup emerged from New York creative studio Milk with portable, multifunctional cosmetics. Stick formats, bold branding and Hydro Grip primer helped build its modern prestige identity.
Lines
Hydro Grip Primer
Positioning
Makeup — United States