Brand
Merit
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Merit launched as a minimalist prestige makeup brand built around a tightly edited five-minute routine. Its understated packaging and easy cream formulas aligned with the modern quiet-luxury beauty aesthetic.
History
Merit launched as a minimalist prestige makeup brand built around a tightly edited five-minute routine. Its understated packaging and easy cream formulas aligned with the modern quiet-luxury beauty aesthetic.
Lines
Flush Balm
Positioning
Makeup — United States