Brand
Jones Road
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Makeup artist Bobbi Brown founded Jones Road after leaving her original namesake brand. It champions minimalist, skin-like makeup and became widely known for Miracle Balm.
History
Makeup artist Bobbi Brown founded Jones Road after leaving her original namesake brand. It champions minimalist, skin-like makeup and became widely known for Miracle Balm.
Lines
Miracle Balm
Positioning
Makeup — United States
