Brand
Ilia
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Ilia helped build the clean prestige makeup category by combining color cosmetics with skincare-style ingredients. Its serum skin tint became a major hybrid makeup product.
History
Ilia helped build the clean prestige makeup category by combining color cosmetics with skincare-style ingredients. Its serum skin tint became a major hybrid makeup product.
Lines
Super Serum Skin Tint SPF 40
Positioning
Makeup — United States