Brand
Kylie Cosmetics
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Kylie Jenner launched Kylie Cosmetics around the Lip Kit, using social media and limited drops to create intense demand. The brand later expanded across makeup and skincare.
History
Kylie Jenner launched Kylie Cosmetics around the Lip Kit, using social media and limited drops to create intense demand. The brand later expanded across makeup and skincare.
Lines
Lip Kit
Positioning
Makeup — United States