Brand
ONE/SIZE
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Founded by beauty creator Patrick Starrr, ONE/SIZE is built around bold, inclusive makeup and high-performance complexion products. Its setting spray became a major viral hero.
History
Founded by beauty creator Patrick Starrr, ONE/SIZE is built around bold, inclusive makeup and high-performance complexion products. Its setting spray became a major viral hero.
Lines
On 'Til Dawn Mattifying Waterproof Setting Spray
Positioning
Makeup — United States