Brand
Naturium
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Naturium grew through ingredient-focused skincare at accessible prices and later expanded strongly into body care. Its acquisition by e.l.f. added scale to the brand's retail growth.
History
Naturium grew through ingredient-focused skincare at accessible prices and later expanded strongly into body care. Its acquisition by e.l.f. added scale to the brand's retail growth.
Lines
The Glow Getter Multi-Oil Body Wash
Positioning
Skincare / Body Care — United States
