Brand
Olaplex
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Olaplex emerged from patented bond-building hair technology developed for salon chemical services. It quickly expanded from professional use into a major global retail haircare franchise.
History
Olaplex emerged from patented bond-building hair technology developed for salon chemical services. It quickly expanded from professional use into a major global retail haircare franchise.
Lines
No.3 Hair Perfector
Positioning
Hair Care — United States
