Brand
Color Wow
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Color Wow was created to solve problems associated with color-treated hair. Dream Coat became a major social-media hit for its humidity-resistant, glass-hair effect.
History
Color Wow was created to solve problems associated with color-treated hair. Dream Coat became a major social-media hit for its humidity-resistant, glass-hair effect.
Lines
Dream Coat Supernatural Spray
Positioning
Hair Care — United States
