Brand
Redken
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Redken was founded around a scientific approach to protein and pH in professional haircare. It became a major salon brand and continues to innovate in bond repair and color care.
History
Redken was founded around a scientific approach to protein and pH in professional haircare. It became a major salon brand and continues to innovate in bond repair and color care.
Lines
Acidic Bonding Concentrate
Positioning
Hair Care — United States