Brand
Matrix
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Matrix was founded as a professional salon brand and later became part of L'Oréal. Its broad stylist network and recent creator partnerships have renewed social-media momentum.
History
Matrix was founded as a professional salon brand and later became part of L'Oréal. Its broad stylist network and recent creator partnerships have renewed social-media momentum.
Lines
Food For Soft Multi-Use Hair Oil Serum
Positioning
Hair Care — United States