Brand
Dyson Beauty
Selected for the 2026 Hot Brands database based on vogue beauty awards / 2026 editorial recognition, current hero-product visibility, and sustained consumer/creator attention.
Dyson brought its engineering and airflow expertise into beauty tools with the Supersonic dryer and Airwrap. The category helped redefine premium at-home hair styling.
History
Dyson brought its engineering and airflow expertise into beauty tools with the Supersonic dryer and Airwrap. The category helped redefine premium at-home hair styling.
Lines
Airwrap i.d.
Positioning
Hair Tools — United Kingdom