Brand
Shark Beauty
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Shark Beauty expanded SharkNinja's appliance engineering into hair tools and skincare devices. FlexStyle became a major competitor in premium air styling.
History
Shark Beauty expanded SharkNinja's appliance engineering into hair tools and skincare devices. FlexStyle became a major competitor in premium air styling.
Lines
FlexStyle
Positioning
Beauty Devices / Hair Tools — United States
