YouTube Creator
Safiya Nygaard
Selected for the 2026 Hot Beauty Creators database based on current beauty rankings, recent engagement signals, large or influential beauty audiences, professional authority, or sustained impact on product discovery.
Creator famous for long-form beauty experiments, unusual product testing and deeply researched videos that combine cosmetics with entertainment.
Signature video / format: Mixing every beauty product together experiments
Platforms: YouTube / Instagram / TikTok
Country / market: United States