TikTok Creator
James Charles
Selected for the 2026 Hot Beauty Creators database based on current beauty rankings, recent engagement signals, large or influential beauty audiences, professional authority, or sustained impact on product discovery.
Makeup creator known for high-production transformations, colorful artistry, tutorials and entertainment-led beauty content with a large Gen Z audience.
Signature video / format: Creative makeup transformations and challenge videos
Platforms: TikTok / YouTube / Instagram
Country / market: United States