TikTok Creator
Alix Earle
Selected for the 2026 Hot Beauty Creators database based on current beauty rankings, recent engagement signals, large or influential beauty audiences, professional authority, or sustained impact on product discovery.
Lifestyle creator whose highly conversational Get Ready With Me format frequently features makeup, skincare and beauty products and drives major product discovery.
Signature video / format: GRWM videos
Platforms: TikTok / Instagram
Country / market: United States