Brand
Abib
Selected for the 2026 Hot Brands database based on allure 2026 k-beauty editorial momentum, current hero-product visibility, and sustained consumer/creator attention.
Abib is known for minimalist Korean skincare with a focus on hydration, calming ingredients and sheet masks. Heartleaf products strengthened its position in the soothing-skincare trend.
History
Abib is known for minimalist Korean skincare with a focus on hydration, calming ingredients and sheet masks. Heartleaf products strengthened its position in the soothing-skincare trend.
Lines
Heartleaf Spot Pad Calming Touch
Positioning
K-Beauty Skincare — South Korea