Brand
Amika
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Amika built a colorful professional-meets-consumer haircare identity around styling, treatment and tools. Distinctive packaging and salon credibility support strong social visibility.
History
Amika built a colorful professional-meets-consumer haircare identity around styling, treatment and tools. Distinctive packaging and salon credibility support strong social visibility.
Lines
Perk Up Dry Shampoo
Positioning
Hair Care — United States