Brand
Dr. Althea
Selected for the 2026 Hot Brands database based on allure 2026 k-beauty editorial momentum, current hero-product visibility, and sustained consumer/creator attention.
Dr. Althea is a Korean skincare brand combining minimalist aesthetics with barrier-focused and soothing formulas. Social media helped its relief creams reach a growing international audience.
History
Dr. Althea is a Korean skincare brand combining minimalist aesthetics with barrier-focused and soothing formulas. Social media helped its relief creams reach a growing international audience.
Lines
345 Relief Cream
Positioning
K-Beauty Skincare — South Korea