Brand
Drunk Elephant
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Drunk Elephant built a prestige skincare business around ingredient-conscious routines, bright packaging and mixable products. It became particularly influential among younger prestige-skincare shoppers.
History
Drunk Elephant built a prestige skincare business around ingredient-conscious routines, bright packaging and mixable products. It became particularly influential among younger prestige-skincare shoppers.
Lines
Protini Polypeptide Cream
Positioning
Skincare — United States