Brand
Innisfree
Selected for the 2026 Hot Brands database based on allure 2026 k-beauty editorial momentum, current hero-product visibility, and sustained consumer/creator attention.
Innisfree grew within Amorepacific around nature-inspired ingredient stories associated with Jeju Island. It became one of the earliest Korean skincare brands to build broad international retail recognition.
History
Innisfree grew within Amorepacific around nature-inspired ingredient stories associated with Jeju Island. It became one of the earliest Korean skincare brands to build broad international retail recognition.
Lines
Daily UV Defense Sunscreen
Positioning
K-Beauty Skincare — South Korea