Brand
Kérastase
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Kérastase is L'Oréal's luxury professional haircare brand, created around salon expertise and targeted treatment ranges. It remains a major prestige name in repair, scalp care and styling.
History
Kérastase is L'Oréal's luxury professional haircare brand, created around salon expertise and targeted treatment ranges. It remains a major prestige name in repair, scalp care and styling.
Lines
Genesis Serum Anti-Chute Fortifiant
Positioning
Hair Care — France
