Brand
Kosas
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Kosas was founded by Sheena Zadeh with a skin-focused approach to color cosmetics. The brand helped popularize the hybrid category between makeup and skincare.
History
Kosas was founded by Sheena Zadeh with a skin-focused approach to color cosmetics. The brand helped popularize the hybrid category between makeup and skincare.
Lines
Revealer Concealer
Positioning
Makeup — United States