Brand
Mielle
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Mielle was founded by Monique Rodriguez with a focus on textured-hair care and botanical ingredients. Rosemary Mint oil later became a viral product across a much broader audience.
History
Mielle was founded by Monique Rodriguez with a focus on textured-hair care and botanical ingredients. Rosemary Mint oil later became a viral product across a much broader audience.
Lines
Rosemary Mint Scalp & Hair Strengthening Oil
Positioning
Hair Care — United States
