Brand
Rare Beauty
Selected for the 2026 Hot Brands database based on creatoriq july 2026 cosmetics/social emv, current hero-product visibility, and sustained consumer/creator attention.
Founded by Selena Gomez, Rare Beauty launched with an inclusive, easy-to-use makeup philosophy and a mental-health mission. Its Soft Pinch blush franchise became a defining social-media beauty success.
History
Founded by Selena Gomez, Rare Beauty launched with an inclusive, easy-to-use makeup philosophy and a mental-health mission. Its Soft Pinch blush franchise became a defining social-media beauty success.
Lines
Soft Pinch Liquid Blush
Positioning
Makeup — United States
