Brand
Shiseido
Selected for the 2026 Hot Brands database based on vogue beauty awards / 2026 editorial recognition, current hero-product visibility, and sustained consumer/creator attention.
Shiseido was founded in Tokyo in 1872 and became one of Japan's most influential beauty companies. Its namesake brand blends Japanese aesthetics with long-running research in skincare and makeup.
History
Shiseido was founded in Tokyo in 1872 and became one of Japan's most influential beauty companies. Its namesake brand blends Japanese aesthetics with long-running research in skincare and makeup.
Lines
Ultimune Power Infusing Serum
Positioning
Skincare / Makeup — Japan