Brand
Sunday Riley
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Sunday Riley built a prestige skincare brand around active-led treatments with memorable names and sensorial formulas. Good Genes and Luna became cult products.
History
Sunday Riley built a prestige skincare brand around active-led treatments with memorable names and sensorial formulas. Good Genes and Luna became cult products.
Lines
Good Genes Lactic Acid Treatment
Positioning
Skincare — United States