Brand
Too Faced
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Too Faced was founded by Jerrod Blandino and Jeremy Johnson with a playful, glamorous approach to makeup. Its mascara, palettes and scented products became prestige-retail staples.
History
Too Faced was founded by Jerrod Blandino and Jeremy Johnson with a playful, glamorous approach to makeup. Its mascara, palettes and scented products became prestige-retail staples.
Lines
Better Than Sex Mascara
Positioning
Makeup — United States