Brand
Tower 28
Selected for the 2026 Hot Brands database based on 2026 beauty editorial / consumer watchlist, current hero-product visibility, and sustained consumer/creator attention.
Tower 28 was created around sensitive-skin-friendly beauty with a California-inspired aesthetic. Its SOS hypochlorous-acid spray and cream makeup products became social-media favorites.
History
Tower 28 was created around sensitive-skin-friendly beauty with a California-inspired aesthetic. Its SOS hypochlorous-acid spray and cream makeup products became social-media favorites.
Lines
SOS Daily Rescue Facial Spray
Positioning
Makeup / Skincare — United States