Brand
Veet
Veet benefits from the growing at-home beauty and low-effort grooming trend. Its new 2 Minute Hair Removal Cream emphasizes speed, convenience, sensitive-skin positioning and up to 48-hour hydration. Veet is also a major global depilatory brand,…
Veet benefits from the growing at-home beauty and low-effort grooming trend. Its new 2 Minute Hair Removal Cream emphasizes speed, convenience, sensitive-skin positioning and up to 48-hour hydration. Veet is also a major global depilatory brand, with Reckitt reporting strong digital engagement around hair removal, particularly among younger consumers on TikTok in China.
Trend evidence
Veet is recognized by Reckitt as the #1 global depilatory brand, trusted in 80+ countries. Its 2 Minute Hair Removal Cream represents the current trend toward faster, easier at-home body grooming. Reckitt also highlights TikTok-driven engagement around Veet among younger consumers.
History
Veet is a global hair-removal brand with a history dating back to 1922. The brand joined Reckitt in 1969 and has since developed a broad portfolio of depilatory creams, wax products and other at-home hair-removal solutions. Today, Veet is sold in more than 80 countries and is recognized by Reckitt as the world's leading depilatory brand.
Lines
Veet Professional 2 Minute Hair Removal Cream
Positioning
Body Care — United Kingdom. Global depilatory / at-home hair-removal brand (Reckitt) emphasizing speed, sensitive-skin positioning, and low-effort beauty.
